Spotlight on: Square Enix

Reviewer: David Lam

Company: Square Enix

Square Enix is a Japanese video game publishing company that is responsible for three very large franchises known as Final Fantasy, Dragon Quest, and Kingdom Hearts. Square Enix was formed by the merge of two companies known as Square co. and Enix Corporation.  The merger occurred in 2003 and since then we have seen differences in their games. They are well known for finding franchises based on popular characters and media. Enix was responsible for the publishing of Fullmetal Alchemist (manga series) and because of this they made a lot of money by creating an anime show based on the manga. The Dragon Quest franchise is considered third most popular game after Pokemon and Mario.

                Their most recent franchise being Kingdom Hearts is very popular while their older franchise Final Fantasy (which has been worked on for 20 years) still continues to show a high amount of popularity. Other media that the company dived into was online gaming and the MMO experience seen in one of their pretty recent Final Fantasy games. This company has benefited from the merger and they have even gone into the filming industry which stars one of the most popular final fantasy games. The company is large and so are the various franchises that they continue to work on. It is simply amazing as to how they keep coming up with new idea while reusing the same old concept. Simply put Square Enix is a very large, well known, and popular company.